Deriving inspiration from its fabric, chanderi, we are adopting a communication that speaks for the fabric itself. The main idea behind the name satisfies two purposes- the chanderi fabric has a form of printography and when you wear it you leave a mind print, an impression on people with your dress sense.
Native language use and focussing on fabric meaning is a rather quick way of grabbing attention. Chhaap boldens the spirit and gives ample space for self-interpretation for the one who’s wearing it. Our main purpose behind this is to add an important audience for the brand- millennials who constantly are on a lookout for meaningful clothing as a way to stand out.
Although it is a collection centric name, it is quite complete in its being and further lays the foundation for future concepts for designs.